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Queen's by Aakarshan

 Aggarwal City Mall, Shop No-160, Plot No. 3, First Floor, Pitampura, Opposite M2K Cineplex Delhi - 110034

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`Aakarshan` as the name suggests is about that attraction or appeal that captivates the beholder and transports the wearer in a very happy and comfortable zone. We explore the recipe behind the success story of this high-end bridal wear and trousseau brand as we unravel the wonderfully attractive creations that it offers to fulfill every bride`s dream.
The inception of Aakarshan, a complete wedding wear and trousseau brand for would-be brides dates back to 1991. 22 years ago the ambitious ...

Editor's Review

‘Aakarshan’ as the name suggests is about that attraction or appeal that captivates the beholder and transports the wearer in a very happy and comfortable zone. We explore the recipe behind the success story of this high-end bridal wear and trousseau brand as we unravel the wonderfully attractive creations that it offers to fulfill every bride’s dream.

The inception of Aakarshan, a complete wedding wear and trousseau brand for would-be brides dates back to 1991. 22 years ago the ambitious and visionary entrepreneur, Usha Somany whose brainchild is Aakarshan Boutique Pvt Ltd wanted to carve a niche for herself in high-end women’s fashion and most importantly bridal couture. With her passion for the nuances of fashion that constantly evolves and her zeal for creating only beautiful pieces such that would complement the bride’s personality helped her establish this brand as a trendsetter in bridal couture. It has not been a difficult process at all for her sons – Abhishek and Atirek Somany themselves having pursued degrees in fashion designing from fashion institutes in London to establish the brand – Queen’s By Aakarshan Studio as a sense of fashion and the talent for designing bridal couture runs in their blood. It is this gene pool along with contemporary sensibility that is helping them take their mother’s legacy forward who has always been their inspiration. 

 

Variety that Wows All 
The world of bridal couture at Aakarshan is an abundant world dotted with innumerable designs, colour palettes, fabrics and collections. Here, luxury abounds with a splendour that would make any bride-to-be’s dream come true.  Anarkalis, drape sarees, sarees, salwar kameez sets, lehenga-cholis, capes which have long jackets attached over lehengas, shararas, lehenga-sarees, gown-sarees, two-parts – whatever you can think of in bridal wear, it’s there at Aakarshan. And each creation is paid equal attention so that is stays true to the beauty and quality quotient of the brand. Talking about the craft and embellishments done on the garments the range is equally fascinating – resham, cyrstallised Swarovskis, zardozi, mukesh, pitta, stone, bullion and Lucknawi work among others.  To present the USP of the brand in a line, it would suffice to say the words ‘ample’, ‘plenty’, ‘abundant’ define their core strength it terms of voluminous variety and endless garment, fabric, colour and design choices. 

Abundantly Luxurious Fabric & Colour Story
You name a fabric and you will find it at Aakarshan. Nets, chantily laces, velvets, gloss, Benarasi silks, masaba which is a hit in the modern times, sequence, foil, Lucknawi and georgettes are available in plenty. You will find both the timeless as well as the latest fabrics on which the designs are etched at Aakarshan. The colour palette presents an equally breathtaking variety -- from the bridal reds, maroons, greens, pinks to the eclectic jewel tones of blue, teal, aquamarine, purple to pastels like oranges, yellows and earthy tones like cream, rust, gold, copper and a wide range of fusion shades blended impeccably on the garments. 

Trends and Strengths 
Speaking on autumn-winter highlights of collections at Aakarshan and bridal wear trends Usha Somany says “Velvet stands out as an outstanding fashion statement for autumn-winter brides and we are offering lovely velvet creations like capes and Anarkalis among others. The masaba saree is another highlight of this season as it’s very much in demand. This saree is etched out on tussar fabric and is designed by creating square patches of various combinations of fabrics like net and satin, of different works like black and white digital print on a patch and sheathing work on another. Today’s brides also love to flaunt drape and clutch sarees as these are easy-to-wear and give a structured look suiting their taste for fusing Western and Indian looks.”
Customisation is another key strength at Aakarshan, be it colour customization of a garment or making it affordable at a particular budget by cutting down on the work and taking care of other aspects.
So, if you are looking for lovely couture for your wedding, then pay a visit to Aakarshan Boutique and Queen’s By Aakarshan to find all this trendy and stylish. What more, Aakarshan comes up with a collection with a different theme and look every season so that you find nothing of the last season here. 


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