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Luxury Collection By Ekru



By Richa

Designer’s ekta jaipuria and ruchira kandhari always seem to bedazzle us with their creations. Their imaginative and bold representation of the indian woman and their paraphernalia, make their every creation so exceptional and a masterpiece in its own! Take a look!


Ekru, the label synonymous with conventional designs and simple elegance, is a joint venture between two young and aspiring designers Ekta Jaipuria and Ruchira Kandhari. Its latest collection extracts inspiration from traditional art and culture. They display a wide range of intricate embroidery, drapes, thread work and details on their collection yet each piece stands unique on its own.

 

The yellow canary woven chandelier drape is soft and soothing to the eye. The layers of the garment add detail and volume to this set making it look rich and fit for a day event.



Ekru brings to us a plethora of patterns and styles which are made to enhance the contour of the Indian bride. Whether you want the traditional look or you are a contemporary modern women the collection caters to all without compromising on their quality and finesse which reflects through the entire array.

 

This Ekru ensemble is the right definition of a traditional look with a modern twist! A black wrap around net lehenga with a silk ruffled shirt is completed with a traditional embroidered belt which adds a certain amount of zing and panache perfect for the contemporary woman.



Staying true to their roots they derived their brand name Ekru which means raw or ‘kora’ fabric being one of initial materials with which they started working, fortunately it also stood for the initial of both designers. Due to their base in the cultural hub of India a lot of their work has been inspired by Indian textiles and embroidered prints.

 

Traditional floor length anarkalis never go out of style. The luscious orange anarkali with a choli style yoke personifies elegance and grandeur. The look is completed with a parsee embroidery border on the dupatta.



Their fascination with traditional art and crafts reflects in their collections to which they add a contemporary twist making the brand classic yet understated.

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