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Gaurang Shah Lending Contemporary Flair to Traditional Weaves



By Asra Shaheen

Gaurang Shah, the fashion designer from Hyderabad, won the best designer award for utilization of Indian weaves and craftsmanship at the Lakme Fashion Week in Mumbai. His designer label “Gaurang” embodies elegance and beauty.

His creations are a fusion of style and craftsmanship. Traditional handlooms and weaves infused with Jamdani technique (pure zari on cottons and silks). His designer label “Gaurang” embodies elegance and beauty. Gaurang Shah, the fashion designer from Hyderabad, won the best designer award for utilization of Indian weaves and craftsmanship at the Lakme Fashion Week in Mumbai.
Gaurang strives to lend a contemporary flair to traditional Indian weaves with hand embroideries like parsi, kashmiri, chikankari, kutch, kasauti on handloom sarees. The designer presented his kanjeevarams with kalamkari ‘Ardhangini’ creations on India Textile Day at the Fashion Week. The 23 outfits presented by him include saris, anarkalis and ghagras, appealing to the modern bride. The colour palette included saffron, yellow, orange, red and pink. His creations draw inspirations from the Panchantantra stories, the Kanjeevarams, Kalamkari, Zardozi, and the intricate Korvai weaving known for its grace and elegance.
The designer opened his new couture store in the upmarket Jubilee Hills recently. The store will showcase "ready-to-wear and practical" fashion clothing lines across women's wear, accessories with about 100 new contemporary, traditional and bridal, Indo-western wear, completely hand-woven inspired by ancient Indian heritage like kanjeevarams instilled with classic kalamkaris and zardozi.
 

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