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Earthy Chic IndoWestern Statement



By Sanhati Banerjee

Here’s a look at fusion ensembles by designers Ekta and Ruchira that are an exercise in earthiness, elegance and elemental beauty. Toned down bling and restrained glamour speak of a niche festive charm in this collection by ekru...one that glows in its clandestine bliss.

Ekru by Ekta and Ruchira, is a label synonymous with classic designs and understated elegance. And in sync with that, yet again, they have created simple, wearable and refined outfits for the women of today striking a balance between contemporary fashion and traditional Indian clothing.


Commenting on the same, they say “Women today love Western as well as traditional outfits and our design gives them the best of both worlds! Our collection concentrates on subtle tones of colours which gives an earthy glamour to the outfit. In short, simple yet chic and all the beautiful ladies are loving it.”
Well, who wouldn’t like a dash of earthy glamour in their wardrobe?

 

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