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Chhavi The Fashion Saga



By Swati Khatri

The fashion label Chhavi can be said as nothing less than a fashion saga. The brand which was set up in 2001 by designer Pragya Madan is a favorite among the women of Delhi. Let’s talk more about it.

The name Pragya Madan needs no introduction in the world of fashion. With designs that speak the language of creativity and clothes that represent nothing less than artistry, she is someone who has carved a niche for herself in the fashion arena. After doing her fashion designing from IIFT she explored her creativity by opening a showroom of her own by the brand name Chhavi. This label which was started in 2001has climbed the stairs of success with a lot of hard work and talent. One can say her success has won her the confidence of many elite clients of the city. Along with serving her clients she also participates in exhibitions all round the year.

Once you enter her 2000sq feet showroom you will be able to do nothing else but go drooling over the dresses. The cuts and styles are in sync with the needs of the contemporary woman of today. Exceptional quality fabric is used to create these designs which are a result of fine imagination and creativity. She also has a distribution network in New York and U.S.A. Apart from this she has been regularly supplying to a store in USA which exclusively stocks the garments from Chhavi. Her work includes heading a team of 25 people who are all dedicated to achieve an output of distinctive class. This team comprises of designers, supervisors and tailors. And the best thing about her work is that nothing is outsourced. Right from designing to manufacturing everything is done by the brand itself.

The USP of her label is value for money merchandise. Her dresses are realistically priced and are reasonable in comparison to the market trends. All the designs at the store are exclusive and she is known for her exquisite collection of lehengas, dresses, sarees, gowns and tunics. Along with this she specialises in intricate hand embroideries. Her works with rich colours play a significant role in creating her signature style.

She says she gets her inspiration from nature and other small things of life. With each passing season the label has sought to define a distinctive, modern and unique style which blends itself to the Indian and western experience alike. With a multi cultural sensitivity her designs are versatile & contemporary.

Chhavi designer lounge by Pragya Madan-265, Derawala Nagar, Gtk Road, Delhi-110009.Ph: 011-45044252, 9810424252.E.mail: chhaviboutique@yahoo.in

 

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